MasterDC Makes Shopping On Rohlik More Convenient

In the original version, users with disabilities faced challenges navigating the app, especially when browsing the product list, e.g., it lacked alt text, which provides alternative descriptions for images that screen readers can read aloud. Additionally, there were semantic issues with the screen layout, making it difficult for visually impaired users to differentiate between plain text, headings, and subheadings. As a result, we worked together to improve these areas, ensuring the app is as accessible as possible for all users.

Based on our consultations, we also designed a new gesture for adding items to the cart to speed up the shopping process. Users can now easily adjust the quantity of items with a simple, intuitive swipe up or down, which is especially useful when ordering small items.

The previous version of Rohlik’s mobile app had shortcomings that made shopping more difficult. By implementing key accessibility principles and enhancing the developers’ expertise, we launched a version that now sets the benchmark for online grocery shopping apps.

Through a series of tailored training sessions and consultations with our specialist Roman Kabelka, we not only improved the app’s accessibility but also reignited the important “accessibility first” philosophy – emphasising that an accessible app benefits all users, regardless of ability.