Is Google URL going to disappear?

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Goodbye URL

Goodbye to Google URL? We are probably seeing the last moments of the famous URL on the Google platform.

Sources close Google reveals that it will be one of the most controversial measures that the company will take in the nearest future.

However, experts responsible for making this decision say it is a necessary step to increase web security and curb cybercriminals. Find out more here.

Why Google will say goodbye to the URL

In an interview with Wired, Adrienne Porter Felt, Chrome's engineering manager has announced the possibility to remove the URL to improve Google Chrome's security.

According to Porter, users have faced difficulties in understanding URLs, as they are difficult to read. It is not easy to decipher which part of the URL is safe and which is not. Therefore, Porter believes that URLs do not guarantee the identity of websites.

She also points out that it is necessary to move towards a new way of ensuring that websites identity is understandable to all users and not only to experts.

Therefore, Google is already discussing how to show Chrome´s users the identity of a website in a clearer way without the famous URL.

The debate is on and although many experts think of different alternatives to replace the URLs, it has not been easy to find a solution.

Even Justin Schul, chief in charge of Chrome development, still has several doubts about how this radical change should be done.

Anyway, Google´s experts decided to keep in secrecy the project they are working in to avoid further controversy. 

What is an URL?

The URL (Uniform Resource Locator) is the format that web addresses have today. They serve to guide browsers to the correct internet protocol that identifies web servers.

In other words, a URL is an address on the internet that when found and displayed by a browser, shows specific content, for example, documents, images, audio. In general, any type of digital content.

The sequence of characters that an URL has, contains information about the name of the computer that hosts the content, the directory, the name of the file and the type of protocol to access the resources.

Normally, the elements that make up a URL are the scheme, authority, route, query, and fragment.

Among the most used URL protocols are HTTP, HTTPS, MAILTO, and FTP. The HTTP (HyperText Transport Protocol) is the most popular. While the HTTPS (HyperText Transport Protocol Secure) is the one in charge to identify the connection to secure servers.

Attempts to fire the Google URL

The intention to get rid of Google URL is not new. In 2014, the same team of engineers working in Chrome put to work something called "origin chip".

This function tried to replace the traditional format of the URLs by only showing the domain name so that the users could have certainty of any website identity. If the user wants to discover the complete URL, he can click on the origin chip to discover it.

The experiment with the origin chip divided experts opinion, some of them like it others don't. That´s why Google didn't launch it in Chrome´s 2014 version. However, the original chip test helped Chrome engineers to better understand the URLs interaction.

google url
URLs have become unintelligible strings that combine third-party components or are masked by link shorteners and redirection schemes that cybercriminals take advantage of to create malicious sites.

According to Parisa Trabiz, Google's engineering director, his team is preparing to face the Google URL challenge and remembers how the HTTPS encryption initiative generated a lot of controversy at first.

However, had acceptance by most of the technology companies and browsers when they participated in the project. Trabiz thinks the same situation will happen when it's time to say goodbye Google URLs.

The Chrome team believes that the change should be done in order so that there is no chaos from the messy URLs. On the contrary, it is necessary to improve the identification of the identity taking into account the good and the bad face of the URL.

Porter Felt said that his team is constantly working on this project and will have some results in 2019. We'll see how Alphabet experts will solve Google URL soap opera and how Chrome users will take it.


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